Elevating your capability statement – a concise, targeted document that outlines a company’s competencies, experience, and qualifications – is very important. It’s often used in the B2G (Business-to-Government) sector to demonstrate to government agencies and prime contractors that a business has the expertise and resources to meet specific project requirements.

In this guide, you’ll learn how incorporating details such as your business’s value proposition, notable clients, and top services can make your capability statement stand out and why these elements are crucial.

A value proposition defines who you are, the problem your company solves, and your target audience. It should be clear and straightforward, providing readers with a concise understanding of your business.

Focus on what your company excels at for your clients, highlighting the benefits and unique features that set you apart from competitors. If you’re unsure, seek feedback from past clients to refine your value proposition.

A value proposition is not a mission statement but should clearly define the value you bring your clients compared to your competitors.

Highlighting notable clients can be as crucial as listing your services. Include well-known agencies or companies you’ve worked with on your capability statement.

If space permits, use their logos to enhance brand recognition and break up text, making it easier for readers to quickly grasp key details.

Including current or past clients showcases your experience. Consider using an infographic to illustrate your years in business, current projects, and the percentage of repeat clients.