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Elevating Your Capability Statement
Elevating your capability statement – a concise, targeted document that outlines a company’s competencies, experience, and qualifications – is very important. It’s often used in the B2G (Business-to-Government) sector to demonstrate to government agencies and prime contractors that a business has the expertise and resources to meet specific project requirements.
In this guide, you’ll learn how incorporating details such as your business’s value proposition, notable clients, and top services can make your capability statement stand out and why these elements are crucial.
Add a value proposition
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A value proposition defines who you are, the problem your company solves, and your target audience. It should be clear and straightforward, providing readers with a concise understanding of your business.
Focus on what your company excels at for your clients, highlighting the benefits and unique features that set you apart from competitors. If you’re unsure, seek feedback from past clients to refine your value proposition.
A value proposition is not a mission statement but should clearly define the value you bring your clients compared to your competitors.
Once your value proposition is crafted, feature it prominently on your capability statement. This key differentiator should be included in all marketing materials, such as your website and presentations. Clearly articulating your value proposition helps you stand out from the competition and strengthens your overall pitch.
Add a list of current or past clients
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Highlighting notable clients can be as crucial as listing your services. Include well-known agencies or companies you’ve worked with on your capability statement.
If space permits, use their logos to enhance brand recognition and break up text, making it easier for readers to quickly grasp key details.
Including current or past clients showcases your experience. Consider using an infographic to illustrate your years in business, current projects, and the percentage of repeat clients.
Highlight your top services
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Buyers want to quickly grasp your services from your capability statement. Focus on what you excel at by featuring a curated list of your top services prominently, and avoid trying to be all things to all people.
If your Houston-based textile company ships products worldwide, emphasize this in the geographic reach section rather than detailing it under services. Use your capability statement’s various elements to convey the full scope of your business.
Need help putting together
your capability statement?
B2G Victory can help! Schedule a time on our Booking Calendar at the link below, and we’ll discuss what resources your business needs to achieve victory.
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